October 11

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Why Marketers Should Use Press Releases to Reach Their Audiences

In today’s digital world, social media, online magazines, and personal blogs are just some of the many mediums people use to read the news or current events. But what does this mean for businesses that want to get their message out to the mass? 

We live in an age where news travels fast, and information is readily available at our fingertips. As such, press releases are an excellent way for marketers to spread their message about new products, services, or partnerships and remain accessible to potential customers. 

A recent study from the University of Pennsylvania found that consumers are more likely to trust a company’s press release if they have read it in the news. This is especially true when a company’s marketing department writes a press release. 

There are many reasons why marketers should use press releases to reach their audiences. This is because press releases are published by newspapers, magazines, industry blogs, and websites. They’re published in written or digital form and reach a broad audience that can be interested in your product or service. 

Journalists and editors receive hundreds of press releases daily and don’t always have time to read them. Therefore, if your press release is well-written, it has a greater chance of being seen. No matter what type of business you have, press releases are potent tools that you can use to promote your products and services. And in today’s digital world, they can help you reach many people.

If your goal is to write and distribute successful press releases, there are a few factors that you need to consider. 

  1. Make your headlines eye-catching 
  2. Keep your release concise
  3. Don’t forget your brand

Before you write your press release, you need to find the right publications to target. Doing so will help you distribute your release to the right people and increase your chances of success. You have two options to find publications to target: 

You can conduct a simple Google search. You can also use tools like Google News and Blog Search to help you find publications. 

You can use a press release distribution service. These services allow you to select the publications you want to send your release. If you’re using a distribution service, choose one that can target a wide range of publications. Doing so will increase the likelihood of your release being published and shared on social media.

Press releases are written announcements that detail information related to a statement. They’re distributed to journalists and published in newspapers, magazines, and online news websites. They’re the most traditional way for PR professionals to communicate their message to the public. Press releases are an excellent way for marketers to spread their message about new products, services, or partnerships and remain accessible to potential customers. Reach out to us with any questions- always happy to assist. 

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