In today’s digital world, news travels fast. And with social media sites such as Facebook, Twitter, and LinkedIn becoming so widely used, it’s now easier than ever for information to spread in a concise space. This is especially the case when you consider that more than 1 billion active users are combined on these sites.
According to a new study from the University of Wisconsin-Madison, the average person in the United States gets news from 11 different sources on social media. And once they have done so, they share it with their friends and family.
It’s, therefore, no wonder that companies are now investing time and money in getting their messages out there. But this is not always easy to do, especially when you consider that there’s no one-size-fits-all approach to how you should write a press release.
With this in mind, if you want to get the word out about your business — and do so in as brief a period as possible — writing an effective press release is essential. A well-written press release will alert local media outlets to your business launch and give them all the details they need to write an article about you online.
While the majority of press releases you see will be in print, many businesses also use online press releases to get the word out. You can publish online press releases on websites, social media pages, and business blogs.
Whether you’re a start-up or have been in business for years, a press release is a great way to get your name out there and let potential clients know about your products and services. You can use a press release to notify the media about a new development or service launch, significant new hire, or any other event or business milestone that you think the media would find interesting.
Press releases can also help you increase your website traffic, as many online news sites publish press releases. If a journalist picks up your company’s press release, it could be published on the website of a major newspaper or a popular industry magazine.
Your business can use a well-written press release in a variety of ways. You can use it to inform the media of a new product or service the company offers, announce a new hire, or any other milestone a company would like to draw attention to. Reach out to us with any questions- always happy to assist.