New press releases are an untapped goldmine for content marketers. But, with so many businesses investing in PR, it’s easy to wonder whether it’s worth your time and money. After all, many other marketing opportunities might be better suited to your business than press releases.
However, a recent survey found that 94% of PR professionals believe that the effectiveness of a press release is directly related to the quality of its content.
That leaves us with many questions: What makes a great PR strategy? What sort of content goes into a reliable release? And what should you avoid?
With the rise of digital marketing, social media and blogging have become more popular than ever. However, press releases are still the most effective strategies for making a good impression on your audience.
Content marketing is a great way to attract new customers, but it’s not as effective in getting press attention. That’s why you should consider using PR tactics to create content that will get the attention of journalists and bloggers.
A press release can be an effective tool in any business’s arsenal. It can help you gain media coverage, establish yourself as an industry expert and create relevant content that draws in new customers and potential clients. A press release is essentially a long-form article or blog post with a different focus: it’s designed to be published by news sources so that their readers can see it in their online news feeds or on their websites.
But how can press releases be an essential part of your marketing strategy?
Well, it depends on your industry, but most businesses can benefit from using press releases because you can use them to create content that will attract customers and build new relationships with existing customers.
Here are some reasons why you should consider using press releases:
They’re easy to write.
If you already have the skills to write a blog post or an article, you can quickly write a press release that will get picked up by news sources. All you need is a basic knowledge of grammar and punctuation and recent events that your company was involved in that would interest your target audience.
There are many benefits to writing a press release: it saves money and time while still resulting in quality content that will help increase your brand awareness and credibility. It also results in fast results. You don’t need to hire a PR firm or an expensive writer to write your press release.
Creating press releases is one of the easiest ways to transform content that would otherwise sit on your table. The content you publish in a press release, pitch deck, or branded content piece will determine if your press release is newsworthy.
You may want to choose targets that are relevant to your business and target audience. You might have one release that would appeal to tech bloggers, another that targets consumers interested in parental control devices, and a third that would appeal to general tech audiences. Each channel should appeal to a different segment of your target audience.
Having a great content marketing plan will get the attention of journalists and bloggers, which is a great way to get your name and brand out there.
Newspapers, magazines, and blogs always look for interesting new content to attract readers. Writing a press release about your business is the perfect way of getting your name in front of potential clients and customers, making them an effective marketing tool. Reach out to us with any questions- always happy to assist.