As a small business owner, you probably have your hands complete with everything from product development to sales and marketing. It can be tempting to believe that online marketing is left up to search engines like Google or other third-party services. While you will never question the effectiveness of these tools, that doesn’t mean they are the only way to reach customers.
In a recent National Federation of Independent Business report, nearly two-thirds of small business owners (65 percent) reported using social media to market their businesses. They’re not wrong, but the rest of the marketing efforts need to be taken into consideration.
Even though you may feel limited by your resources, there are ways to market your business online effectively. These strategies range from free resources like Facebook and Craigslist to paid advertising on Instagram and Twitter. Whatever plan you choose, it’s important to remember that all of them require time and effort before seeing results.
All successful marketing strategies begin with a strong brand. The more people become emotionally connected to your brand, the more likely they will become your customers. This is why choosing a brand name that is easy to remember and represents your business effectively is crucial.
In terms of visuals, find a balance between professional and fun. The goal is to create a logo and visual assets that reflect your business while sticking out in a crowd of competitors. While it’s crucial to find a logo that reflects your business, it should also be visually appealing. For instance, if you’re a bakery, don’t call yourself “bread” unless you want to confuse customers. This is also why choosing a name a competitor does not already trademark is essential.
Depending on your target audience, several social media sites can choose from. All these social media sites have their strengths and weaknesses, which you should consider when deciding which will best suit your needs. Regardless of your social media site, it would be best if you were where your customers are.
Like any marketing strategy, you want to ensure that your content is top-notch. This means that it’s valuable to your customers and easy to understand. As you’re creating it, ask yourself if you could use it in other ways. If it’s helpful to customers, it can be re-purposed on your website, in your email/SMS marketing, newsletters, etc. The key is to find what works best for you and your brand. You can also find opportunities to be a guest on other podcasts or blogs. This makes it easier for others to access your content and spread the word about your business.
Ultimately, the best way to market your business online is to be authentic. While these strategies are helpful, they can only do so much if you aren’t genuine. Choose the strategies that work best for you while also allowing you to be yourself. And remember, marketing is a marathon, not a sprint. It may take some time before you begin to see results, so don’t become discouraged if you don’t see the sudden influx of customers you were hoping for. Reach out to us with any questions- always happy to assist.