As a small business owner, you may not have the resources to hire an expensive marketing agency and PR firm. However, that doesn’t mean you can’t get your business the attention it needs. You can use several affordable strategies to market your company without breaking the bank.
One of the most cost-effective marketing techniques is creating press releases for your business. An effective press release will help drive inbound traffic to your website, increase your Google rankings, and attract potential customers.
One of the most significant benefits of writing a press release is that it can help you with inbound marketing. In fact, according to HubSpot, “the average online subscriber reads six articles in a month. They read two or three blogs and only one or two newsletters.”
PR and marketing are two critical parts of a company’s growth strategy. While PR and marketing have similar goals, they go about them in different ways and time frames. Press releases operate on a much shorter timeframe than marketing campaigns. Marketing strategies typically use long-term strategies to generate leads and build brand awareness.
On the other hand, PR strategies are typically designed to generate short interest in your company. That doesn’t mean PR isn’t essential. In fact, a well-written press release can help you drive qualified leads to your website, increase brand awareness, and improve your search engine rankings, which can result in increased sales for your business.
The primary benefit of creating a press release is to get your business name out there to the public. This can help you generate interest in your company and drive traffic to your website. A well-written press release can improve your search engine rankings, too. Google looks at the number of links to your website as one of the main factors determining your ranking. A press release is a quick and easy way to build links back to your website.
If you include a keyword-rich anchor link in your press release, links pointing to your website from other websites in the press release can help your website rank higher on search engine result pages (SERPs). Press releases are also a great way to get backlinks from high-authority sources. These are sites with high domain authority and lots of backlinks. When you send your press release to these sites, you’re asking them to publish your press release on their website. This provides you with another backlink to your website and can help you jump ahead of your competitors.
Press releases are a great way to get your business noticed by the public and drive traffic to your website. This can help you boost your search engine rankings and generate new leads. PR is a quick and easy way to get your company out there and doesn’t require a large budget. If you want your company to grow, press releases can help you get the attention you need. With the right strategies, you can use PR to boost your website authority, generate brand recognition, and attract more quality leads. Reach out to us with any questions- always happy to assist.