Tourism New Zealand Appoints Orchestra U.S. as PR Agency of Record

Tourism New Zealand Appoints Orchestra U.S. as PR Agency of Record

September 15, 2025September 16, 2025Rose AjayiLeave a Comment

Tourism New Zealand has named Orchestra U.S. as its public relations agency of record (AOR) for the United States, signaling a renewed push to attract American travelers as global tourism rebounds. Under the new partnership, Orchestra will lead strategic communications, media outreach, and experiential campaigns aimed at inspiring U.S. visitors to explore New Zealand’s diverse […]

Nigeria’s Leading PR Minds Share Their Vision for the Industry

July 23, 2025July 23, 2025Rose AjayiLeave a Comment

In an era where perception is as powerful as reality, public relations has become one of the most influential industries shaping narratives across Nigeria. From crisis management to political campaigns, brand storytelling to digital strategy, public relations professionals play a silent but strategic role behind the scenes. To gain insight into the pulse of the […]

How Nigerian PR Pros Are Navigating Crisis in a Digital World

July 21, 2025July 21, 2025Rose AjayiLeave a Comment

In an age where a single tweet can ignite a firestorm and misinformation spreads faster than facts, public relations professionals in Nigeria are facing a new kind of challenge: managing crises in a digital-first world. Gone are the days when press statements and tightly managed interviews were enough to control public perception. Today, PR professionals […]

Category: Travel