In the fast evolving world of global commerce, Nigerian entrepreneurs are tearing down traditional trade barriers not with passports or shipping containers, but with pixels, platforms, and payment links. From solo fashion designers in Abuja to fintech enabled wholesalers in Aba, a growing wave of smart Nigerian businesses is rewriting the rules of export by […]
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Artificial Intelligence (AI) has transformed digital communication, and nowhere is this more evident than in messaging platforms. From chatbots that respond instantly to customer queries to predictive text features that anticipate users’ needs, AI is reshaping how we interact. Yet, this technological progress raises critical ethical questions about privacy, accountability, and trust. Privacy at the […]
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Artificial intelligence (AI) is no longer a distant concept from science fiction it is here, quietly shaping the way we live, work, and interact. From voice assistants in our homes to predictive tools in healthcare, AI has woven itself into the fabric of daily life. But what does the future hold as technology continues to […]
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Artificial Intelligence (AI) has transformed the way people communicate, and messaging platforms are at the heart of this revolution. From auto-completing sentences to generating real-time responses, AI-powered messaging tools offer convenience, speed, and personalization. Yet, beneath these innovations lie pressing ethical questions about privacy, accountability, and human interaction. Privacy and Data ConcernsAI systems rely heavily […]
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Artificial intelligence (AI) is no longer confined to science labs and tech companies it has quietly woven itself into the fabric of daily living. From how we work and shop to how we travel and receive healthcare, AI is transforming ordinary routines in extraordinary ways. As the technology advances, its role in everyday life is […]
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Every year brings campaigns that capture global attention whether political, social, or commercial. In 2025, one particular campaign rose above the noise, dominating headlines, sparking conversations online, and setting new benchmarks in strategy and execution. While the details may differ depending on perspective, its lessons are universal for communicators, businesses, and policymakers. 1. Storytelling is […]
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Every public appearance, speech, and social media post from a president is rarely accidental. Behind the polished image of any leader lies a sophisticated public relations (PR) machine working tirelessly to shape narratives, manage crises, and maintain public trust. Crafting the Presidential Image A president’s reputation is one of the most carefully managed brands in […]
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In Northern Nigeria, where cultural traditions run deep and trust in outside organizations can often be fragile, one public relations campaign has emerged as a case study in how to win hearts and build bridges. By focusing on people rather than publicity, the initiative transformed initial skepticism into widespread community support proving that PR, when […]
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Nollywood, Africa’s powerhouse film industry, has long been a cultural force on the continent. But breaking into the global market has remained an uphill task until a recent PR campaign changed the game, turning a Nigerian film into an international sensation and proving that smart publicity can carry a story far beyond its borders. A […]
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When a product recall threatened to ruin one of Nigeria’s leading manufacturing firms last year, many industry analysts wrote the company off. Sales had crashed by nearly 40 percent in a single quarter, online outrage was growing, and whispers of bankruptcy filled the market. But what happened next has since become a case study in […]
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