Email has survived every wave of digital disruption from social media booms to the rise of instant messaging apps. Yet, far from being obsolete, it’s experiencing a transformation. In 2025, email marketing remains one of the most powerful tools for brands but it plays by a new set of rules. Welcome to the era where […]
Continue Reading
In the ever-evolving world of digital communication, the humble text message is undergoing a quiet displacement from young users favouring typed texts to increasingly opting for voice notes. The shift is subtle but significant, and it reveals much about how younger generations prefer to connect in our mobile-first era. A noticeable shift in usage Recent […]
Continue Reading
In today’s fast-paced digital workplace, communication has evolved far beyond formal emails and memos. A new, silent language now thrives within office chats and Slack channels the language of GIFs. Once reserved for memes and social media banter, GIFs have become a subtle yet powerful communication tool in the modern corporate world. Breaking the Ice […]
Continue Reading
The Nigerian Army has commenced disciplinary action against a soldier accused of involvement in the death of a commercial driver near Akunu, in the Akoko North-East Local Government Area of Ondo State. The incident, which occurred on Sunday, October 13, 2025, has sparked widespread concern, prompting the 32 Artillery Brigade to take swift administrative and […]
Continue Reading
Former Chief of Defence Staff, General Lucky Irabor (Rtd.), has shed new light on the depraved inner workings of Boko Haram in his latest book, “Scars: Nigeria’s Journey and the Boko Haram Conundrum.” The 300-page memoir, recently reviewed by PRNigeria, provides a disturbing yet insightful account of the insurgents’ reign of terror, exposing their rampant […]
Continue Reading
The African marketing landscape is evolving and fast. Gone are the days when only celebrities and mega-influencers dominated brand campaigns. In 2025, micro-influencers individuals with smaller but highly engaged audiences are emerging as the true game-changers. Across Nigeria, Kenya, South Africa, and Ghana, brands are shifting their budgets towards these niche creators who connect deeply […]
Continue Reading
Introduction: The New Face of Advertising Advertising is no longer what it used to be. Gone are the days when big brands relied only on glossy TV commercials and expensive billboards to connect with customers. In 2025, influencers have become the new marketing powerhouses reshaping how brands tell their stories and reach their audiences. From […]
Continue Reading
In an electrifying finale that lit up screens across Africa, Opeyemi Ayanwale, popularly known as Imisi, has been crowned the winner of Big Brother Naija Season 10 (10/10). The 23-year-old fashion designer from Oyo State walked away with a ₦150 million grand prize, including ₦80 million in cash, a brand-new SUV, and other luxury gifts, […]
Continue Reading
For years, fast fashion has dominated the global clothing industry, offering consumers the latest styles at astonishingly low prices. But behind the glossy storefronts and endless online sales lies a growing controversy one that questions the true cost of cheap fashion. As sustainability, labor rights, and environmental issues take center stage, the business of fast […]
Continue Reading
In recent years, the global fashion and advertising industries have undergone a remarkable transformation one that celebrates diversity, authenticity, and cultural identity. At the heart of this movement stands a new wave of African models, who are redefining beauty standards and commanding attention on runways, magazine covers, and international campaigns. Their rise is not just […]
Continue Reading