The Abuja Continental Hotel has been honoured with the Outstanding Hospitality Excellence Award at the National Tourism Transportation Summit and Expo 2025, reinforcing its growing influence in Nigeria’s tourism and hospitality sector. The award was presented during the Gala Night of the summit, organised by the Institute for Tourism Professionals of Nigeria (ITPN) in collaboration […]
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In the ever-evolving world of digital communication, the humble text message is undergoing a quiet displacement from young users favouring typed texts to increasingly opting for voice notes. The shift is subtle but significant, and it reveals much about how younger generations prefer to connect in our mobile-first era. A noticeable shift in usage Recent […]
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The African marketing landscape is evolving and fast. Gone are the days when only celebrities and mega-influencers dominated brand campaigns. In 2025, micro-influencers individuals with smaller but highly engaged audiences are emerging as the true game-changers. Across Nigeria, Kenya, South Africa, and Ghana, brands are shifting their budgets towards these niche creators who connect deeply […]
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Introduction: The New Face of Advertising Advertising is no longer what it used to be. Gone are the days when big brands relied only on glossy TV commercials and expensive billboards to connect with customers. In 2025, influencers have become the new marketing powerhouses reshaping how brands tell their stories and reach their audiences. From […]
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In recent years, the global fashion and advertising industries have undergone a remarkable transformation one that celebrates diversity, authenticity, and cultural identity. At the heart of this movement stands a new wave of African models, who are redefining beauty standards and commanding attention on runways, magazine covers, and international campaigns. Their rise is not just […]
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In the 21st century, digital communication has become one of the most transformative forces shaping human interaction, commerce, and governance. From online banking to e-learning and social media, technology has redefined access to information and opportunity. Yet, one critical question remains: can digital communication truly bridge the persistent divide between rural and urban communities? As […]
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In today’s fast-paced digital world, where consumers are constantly bombarded with information, brands are in a fierce battle for attention. Amidst the noise of social media ads, emails, and influencer campaigns, one tool has quietly emerged as a powerful driver of brand engagement push notifications. Subtle yet strategic, these small pop-up messages on smartphones and […]
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In the past, athletes were defined by their performance on the field, court, or track. Their influence was largely confined to fans who followed their sport. Today, however, athletes are transcending the boundaries of sports to become global influencers, shaping culture, driving conversations, and even impacting politics and social change. The shift is no accident […]
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Podcasting has moved from niche entertainment to a global media powerhouse, reshaping how people consume news, stories, and education. In 2025, its influence is undeniable podcasts are no longer just background audio but a primary way millions engage with content every day. On-Demand Convenience One of podcasting’s greatest strengths is its anytime, anywhere accessibility. Whether […]
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The way people consume news is changing rapidly. Once dominated by newspapers, radio, and television, news today is increasingly being delivered in the form of short videos snappy, engaging clips often less than a minute long. Platforms like TikTok, Instagram Reels, and YouTube Shorts are no longer just for entertainment; they are becoming the world’s […]
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