In the fast evolving landscape of Nigeria’s economy, businesses are increasingly relying on strategic public relations (PR) and digital marketing to maintain relevance and foster growth. Experts say that with inflation rates, consumer spending shifts, and a burgeoning digital population, companies must leverage PR campaigns that resonate with contemporary Nigerian audiences. According to industry insiders, […]
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In Nigeria’s ever evolving media landscape, influencers turned advocates are showing just how impactful online public relations can be. Take for instance VeryDarkMan (Martins Vincent Otse) his use of social media to amplify causes, generate donations, and even pressure authorities underscores the rising role of digital activism. He launched his NGO in October 2024 and […]
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In a cautionary tale for businesses navigating the fast evolving world of digital marketing, a recent $15,000 marketing blunder has highlighted both the risks and rewards of online advertising in today’s increasingly digital first landscape. The incident, which involved a company misallocating a substantial digital marketing budget, serves as a striking example of why strategic […]
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Nigerian digital entrepreneurs are earning up to ₦15 million or $10,000 monthly from global buyers without owning physical stores or warehouses. Some start with as little as ₦500,000 and scale to five-figure revenues in less than six months. How are they doing it? By going borderless. A new wave of Nigerian businesses is selling globally […]
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In a fast changing digital economy, Nigerian entrepreneurs are rewriting the rules of business growth, one click at a time. Armed with smartphones, savvy marketing skills, and an increasingly global mindset, a new wave of small and medium enterprises (SMEs) are embracing what many now call the “digital hustle” a blend of innovation, digital tools, […]
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Once confined to the bustling streets of Balogun Market and the curated shelves of Lekki boutiques, Nigerian brands are now commanding attention and profits from London to Los Angeles, all thanks to a strategic shift from local trade to digital exports. From fashion labels like Orange Culture and WafflesNCream, to beauty powerhouses such as BeautyFix […]
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Introduction: The New Face of Advertising Advertising is no longer what it used to be. Gone are the days when big brands relied only on glossy TV commercials and expensive billboards to connect with customers. In 2025, influencers have become the new marketing powerhouses reshaping how brands tell their stories and reach their audiences. From […]
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In today’s fast-paced digital world, where consumers are constantly bombarded with information, brands are in a fierce battle for attention. Amidst the noise of social media ads, emails, and influencer campaigns, one tool has quietly emerged as a powerful driver of brand engagement push notifications. Subtle yet strategic, these small pop-up messages on smartphones and […]
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In an age dominated by algorithms, data analytics, and artificial intelligence, one timeless element continues to anchor effective marketing: storytelling. Despite rapid technological change, brands that master the art of narrative consistently outshine those that rely solely on facts, figures, or flashy visuals. Stories Create Emotional Connections At its core, storytelling taps into human emotion. […]
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Artificial intelligence (AI) is no longer a futuristic concept it’s the engine powering a dramatic transformation in marketing. From personalized ads to predictive analytics, AI is reshaping how brands engage with consumers, making campaigns more targeted, efficient, and data-driven than ever before. Hyper-Personalization at Scale One of AI’s most significant contributions is hyper-personalization. By analyzing […]
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