Category: Influencer Marketing

Africa’s marketing landscape is experiencing a quiet revolution. Gone are the days when multinational brands relied solely on celebrity endorsements or expensive TV ads to reach consumers. In 2025, micro-influencers social media creators with audiences ranging from a few thousand to about 100,000 followers are becoming the driving force behind brand campaigns across the continent. […]

In 2025, the advertising world is undergoing a seismic shift, driven not by traditional agencies or big-budget TV commercials, but by a powerful force with a smartphone in hand: influencers. From micro-creators to mega-celebrities, influencers are reshaping how brands connect with consumers, turning personal storytelling into the most persuasive form of marketing. From Endorsements to […]

The rise of social media has transformed political campaigning, and at the center of this shift are influencers digital personalities whose voices carry weight among millions of followers. No longer confined to fashion, entertainment, or lifestyle, influencers are now powerful actors in shaping political narratives, mobilizing voters, and swaying public opinion. From Lifestyle to PoliticsOnce […]

The digital marketing landscape in Africa is undergoing a quiet but powerful transformation. While global brands once relied heavily on celebrity endorsements and mega-influencers, many are now turning to micro-influencers individuals with smaller but highly engaged followings, for more authentic connections with consumers. Who Are Micro-Influencers? Micro-influencers typically have between 1,000 and 100,000 followers on […]

The face of advertising is changing, and in 2025, influencers are at the heart of that transformation. No longer confined to promoting products on Instagram or YouTube, influencers today are reshaping how brands connect with consumers, building trust through relatability, creativity, and authenticity. Traditional advertising TV spots, billboards, and glossy magazine spreads is giving way […]

The rise of social media influencers has disrupted traditional public relations (PR), leaving many experts debating whether these digital personalities are undermining or enhancing the profession. With millions of followers and the ability to shape consumer choices instantly, influencers have become a dominant force in brand communication. But is this a threat to PR agencies […]

In today’s competitive development space, thousands of non-governmental organizations (NGOs) across Africa compete for limited donor funds. Yet one organization’s innovative use of public relations (PR) has set it apart, helping it secure significant international funding and expand its impact. The NGO, Hope for Tomorrow Foundation (HFTF), began as a small community-based initiative in 2015, […]