Email has survived every wave of digital disruption from social media booms to the rise of instant messaging apps. Yet, far from being obsolete, it’s experiencing a transformation. In 2025, email marketing remains one of the most powerful tools for brands but it plays by a new set of rules. Welcome to the era where […]
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In the ever-evolving world of digital communication, the humble text message is undergoing a quiet displacement from young users favouring typed texts to increasingly opting for voice notes. The shift is subtle but significant, and it reveals much about how younger generations prefer to connect in our mobile-first era. A noticeable shift in usage Recent […]
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Introduction: The New Face of Advertising Advertising is no longer what it used to be. Gone are the days when big brands relied only on glossy TV commercials and expensive billboards to connect with customers. In 2025, influencers have become the new marketing powerhouses reshaping how brands tell their stories and reach their audiences. From […]
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In today’s ever-evolving fashion world, trends come and go faster than ever and now, artificial intelligence (AI) is stepping onto the runway. From forecasting color palettes to identifying emerging street styles, AI is transforming how brands anticipate what consumers will want to wear next season. But can technology really predict the future of fashion? The […]
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In recent years, the global fashion and advertising industries have undergone a remarkable transformation one that celebrates diversity, authenticity, and cultural identity. At the heart of this movement stands a new wave of African models, who are redefining beauty standards and commanding attention on runways, magazine covers, and international campaigns. Their rise is not just […]
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The Youths Digest Campus Journalism Initiative has announced the commencement of entries for the 7th edition of the Campus Journalism Awards (CJA), a national platform that celebrates the contributions of student journalists across Nigeria. The 2025 edition, themed “AI and the Future of Journalism,” will spotlight the role of young reporters in navigating a fast-evolving […]
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Abuja, Oct. 1, 2025 – President Bola Ahmed Tinubu on Wednesday marked Nigeria’s 65th Independence Anniversary with a nationwide broadcast, urging citizens to reflect on the country’s journey while assuring that ongoing reforms are already yielding results. In his address, Tinubu described the anniversary as a solemn moment to honour Nigeria’s founding fathers who, in […]
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Every year brings campaigns that capture global attention whether political, social, or commercial. In 2025, one particular campaign rose above the noise, dominating headlines, sparking conversations online, and setting new benchmarks in strategy and execution. While the details may differ depending on perspective, its lessons are universal for communicators, businesses, and policymakers. 1. Storytelling is […]
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Every public appearance, speech, and social media post from a president is rarely accidental. Behind the polished image of any leader lies a sophisticated public relations (PR) machine working tirelessly to shape narratives, manage crises, and maintain public trust. Crafting the Presidential Image A president’s reputation is one of the most carefully managed brands in […]
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In Northern Nigeria, where cultural traditions run deep and trust in outside organizations can often be fragile, one public relations campaign has emerged as a case study in how to win hearts and build bridges. By focusing on people rather than publicity, the initiative transformed initial skepticism into widespread community support proving that PR, when […]
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