PR Experts Forecast AI, Authenticity, and Trust as 2026 Game-Changers
As 2026 approaches, communications leaders are predicting a year of transformation for the PR industry, driven by AI, authenticity, and a renewed focus on trust, according to insights gathered by PRNEWS. Experts say AI will dominate workflows, but human storytelling will remain the differentiator. GiGi Downs of We. Communications notes that emotional intelligence and lived […]
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