In the fast evolving landscape of Nigeria’s economy, businesses are increasingly relying on strategic public relations (PR) and digital marketing to maintain relevance and foster growth. Experts say that with inflation rates, consumer spending shifts, and a burgeoning digital population, companies must leverage PR campaigns that resonate with contemporary Nigerian audiences. According to industry insiders, […]
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Nigeria’s digital marketing industry is experiencing a transformative boom one that’s drawing the gaze of investors from Lagos to London and Silicon Valley. What began as a niche segment of the country’s advertising landscape has evolved into a billion-naira ecosystem powered by data, technology, and creativity. With one of Africa’s largest online populations over 120 […]
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In Nigeria’s fast evolving marketing landscape, local brands are rewriting the rules of public relations by tapping into one of their most powerful assets culture. From leveraging local languages and traditions to embracing pop culture and digital storytelling, culturally smart PR strategies are helping brands build authentic connections and win consumer loyalty. In recent years, […]
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The Nigerian Stock Exchange (NSE) witnessed heightened volatility this week as investors’ attention sharply shifted toward Federal Government of Nigeria (FGN) bonds. The development comes amid a series of recent bond issuances by the government, which have piqued interest due to attractive yields in a context of broader market uncertainty. Trading volumes on the NSE […]
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Following the equities market’s early week losses, the Nigerian financial market is showing signs of heightened volatility as investors shift their focus from stocks to safer instruments like government bonds. Analysts report that foreign portfolio investors have begun reducing exposure to Nigerian equities, citing economic uncertainties and currency fluctuations. The FGN bonds are attracting renewed […]
Continue ReadingNews Article: Lagos, Nigeria – October 27, 2025 – Following the equities market’s early-week losses, the Nigerian financial market is showing signs of heightened volatility as investors shift their focus from stocks to safer instruments like government bonds. Analysts report that foreign portfolio investors have begun reducing exposure to Nigerian equities, citing economic uncertainties and […]
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The Nigerian equities market started the week on a negative note, as investors lost a total of N98 billion in market value. Trading activity across the Nigerian Exchange (NGX) was marked by widespread declines, with major sectors including banking, consumer goods, and industrials recording losses. Market analysts attributed the downturn to a combination of profit-taking, […]
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When Bolouboye Micah Eradiri speaks about public service, he doesn’t begin with budgets or politics he starts with trust. “The real crisis in governance,” he often says, “isn’t always about money or manpower. It’s about trust citizens no longer believing that government can deliver what it promises.” That idea has shaped his journey across two […]
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In Nigeria’s ever evolving media landscape, influencers turned advocates are showing just how impactful online public relations can be. Take for instance VeryDarkMan (Martins Vincent Otse) his use of social media to amplify causes, generate donations, and even pressure authorities underscores the rising role of digital activism. He launched his NGO in October 2024 and […]
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In a cautionary tale for businesses navigating the fast evolving world of digital marketing, a recent $15,000 marketing blunder has highlighted both the risks and rewards of online advertising in today’s increasingly digital first landscape. The incident, which involved a company misallocating a substantial digital marketing budget, serves as a striking example of why strategic […]
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