The Federal Government has announced that Nigerians will now be able to obtain their passports within seven days, following sweeping reforms aimed at improving service delivery and restoring public confidence in government institutions. Minister of Interior, Dr. Olubunmi Tunji-Ojo, made the disclosure yesterday during the Mid-Tenure/2025 Sectoral Performance Retreat in Abuja. He said reforms within […]
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In today’s fast-paced digital world, brands are discovering that facts alone are not enough to win hearts or loyalty. The most successful public relations campaigns of recent years share one defining trait: they appeal to emotion. Whether it’s a tear-jerking short film about family, a campaign spotlighting the struggles of everyday workers, or a celebration […]
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The 2025 Comms Award was not only a night of recognition for outstanding campaigns and creative strategies, but also a showcase of style, elegance, and sophistication. The red carpet dazzled as Nigeria’s top public relations professionals and corporate executives arrived in breathtaking ensembles that rivaled any fashion runway. From classic tuxedos to bold cultural statements, […]
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The country’s leading public relations professionals gathered in Lagos last night for the much-anticipated 2025 PR Awards, an annual event that celebrates excellence, innovation, and impact in the communication industry. The glittering ceremony, held at the Eko Convention Centre, drew industry heavyweights, young communicators, and corporate brands eager to see which names would make the […]
Continue Reading![The Do’s and Don’ts of Influencer PR Contracts By [Your Name] As the influencer economy continues to grow, public relations experts and brands are increasingly relying on social media personalities to drive campaigns, shape consumer choices, and boost visibility. But behind every glossy Instagram post or viral TikTok video lies an often-overlooked foundation: the contract. Industry analysts warn that poorly written agreements between influencers and PR firms can lead to disputes, financial losses, and damaged reputations. To avoid pitfalls, here are key do’s and don’ts that professionals say every influencer PR contract should include. The Do’s 1. Be Clear on Deliverables: Specify exactly what content the influencer must produce — number of posts, type of content (video, story, reel), and deadlines. Ambiguity often leads to unmet expectations. 2. Outline Payment Terms: Clearly state whether payment is a flat fee, performance-based, or a mix. Include timelines for disbursement to protect both parties. 3. Define Usage Rights: Brands often repurpose influencer content for advertising. Contracts should clarify how long and where the content can be used, to avoid disputes over ownership. 4. Include Disclosure Requirements: Compliance with advertising regulations is crucial. Contracts should require influencers to disclose sponsored content in line with advertising laws. 5. Add Exit Clauses: Situations change — and so should contracts. An exit clause protects both influencer and brand if collaboration is no longer viable. The Don’ts 1. Don’t Rely on Verbal Agreements: Handshake deals may feel friendly but offer no legal protection. Everything must be in writing. 2. Don’t Ignore Exclusivity Clauses: Brands often ask influencers not to promote competitors during campaigns. These clauses should be reasonable in scope and duration to avoid stifling the influencer’s business. 3. Don’t Overlook Crisis Scenarios: What happens if the influencer becomes embroiled in controversy? Contracts should include morality clauses to protect brand image. 4. Don’t Forget Taxes and Compliance: Influencers are independent contractors, not employees. Contracts should make tax responsibilities clear to avoid legal issues. 5. Don’t Assume One Size Fits All: Each collaboration is unique. Copy-and-paste contracts often miss critical details that could safeguard both parties. In the fast-moving world of digital marketing, PR contracts are more than paperwork — they are the backbone of professional partnerships. Done right, they protect creativity, ensure fairness, and build lasting trust between influencers and brands.](https://theprguys.com/wp-content/uploads/2025/08/How-does-Public-Relations-Differ-from-Similar-Fields-like-Advertising-or-Marketing-Drake-University-Newsroom.jpg)
In a continent rich with storytellers and strategic communicators, a select cohort of agencies is rising to the top leading the charge in public relations, marketing, and brand management across Africa. These firms have proven their worth through creativity, impact, and industry recognition. 1. Retroviral & We. Communications (South Africa) Named African Agencies of the […]
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As Nigeria’s public relations sector continues to evolve in the digital age, a cadre of inspiring young communicators are pushing boundaries from tech and startups to social impact and creative media. Here are 25 standout individuals setting the tone for the next era in Nigerian communications. Emerging PR Voices (Rising Stars) These communicators are gaining […]
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In 2025, Nigeria’s public relations arena is defined by trailblazers who combine innovation, storytelling prowess, and strategic impact. Recognised nationally and globally, these professionals are setting new benchmarks for communications excellence. Top Honourees from the 2025 PR Power List The 2025 PR Power List, compiled by GLG Communications in partnership with The Guardian, highlights 50 […]
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From viral stunts to purpose-driven storytelling, 2025 has already proven to be a landmark year for public relations. As brands, governments, and individuals navigated an era of fast-shrinking attention spans and heightened digital engagement, some campaigns rose above the noise, setting new standards for creativity and impact. Here are the Top 10 PR campaigns that […]
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In today’s hyper-digital world, the average consumer scrolls through hundreds of posts, videos, and ads every day. Studies suggest the human attention span has dropped to just eight seconds shorter than that of a goldfish. For public relations professionals, this means one thing: adapt or risk irrelevance. Keep It Short, Keep It Sharp Long press […]
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In today’s crowded digital marketplace, businesses are spending millions to grab consumer attention but the real power may not lie with celebrities or mega influencers boasting millions of followers. Instead, marketing experts say the future belongs to nano-influencers. Nano-influencers are everyday social media users with audiences ranging from 1,000 to 10,000 followers. While their numbers […]
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