The rise of social media has blurred many professional lines. But one line that urgently needs redrawing is the one between media influencers and public relations professionals. They are not the same and confusing the two undermines the integrity of both fields. What Is a PR Professional, Really? Public relations professionals are strategic communicators. They […]
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When companies seek public relations support, they typically face one pressing question: Should we build an in-house PR team or hire an external agency? It’s a classic debate and the answer, like most things in PR, isn’t one-size-fits-all. Both models have their strengths, weaknesses, and situational fits. Understanding the Agency Advantage PR agencies are often […]
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Public relations (PR) has long been recognized as a female-dominated industry but that dominance doesn’t extend to the boardroom. While women comprise over 70% of the global PR workforce, a strikingly small percentage hold leadership positions. This disconnect points to a structural imbalance that the industry can no longer afford to ignore. The Glass Ceiling […]
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When a scandal erupts a government agency misappropriates funds, a public figure is caught in a shady deal, or a multinational firm faces allegations of exploitation public relations is often called in. Not to fix the problem, but to manage the fallout. But when PR is used to spin, distract, or even suppress the truth, […]
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Gone are the days when a well-written press release and a few journalist connections could secure broad media coverage. In 2025, public relations is less about charm and more about metrics. Modern PR requires data and lots of it. From sentiment analysis and audience mapping to predictive engagement and real-time crisis alerts, data is now […]
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For decades, the phrase “public relations” conjured up images of press releases, press conferences, and media mentions. But today, PR has evolved into a strategic function that transcends media coverage becoming a critical driver of reputation, influence, and even business outcomes. Public relations now lives across multiple touchpoints: stakeholder engagement, crisis communication, social media storytelling, […]
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By [Ediale Kingsley] In an image that has stirred both admiration and outrage online, Nigeria’s First Lady was recently photographed supporting the Super Falcons from an unlikely spot her kitchen. The photo, which has since gone viral, shows the First Lady stirring a pot while glancing at a television in the corner broadcasting the national […]
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Nigeria’s public relations industry has grown exponentially over the last decade, powered by social media, influencer marketing, and political consultancy. But with this growth comes a creeping crisis: lack of regulation. While other professions like medicine, law, and accounting are governed by clear ethical standards and professional bodies, PR in Nigeria remains largely unregulated and […]
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For Chika Enemuo, the line between public relations and storytelling is not just thin it’s nonexistent. The Lagos-based creative director, whose campaigns have won multiple regional awards, believes that PR without narrative is like a stage without actors. “Consumers, voters, audiences they all connect with stories, not press statements,” she says matter-of-factly during our conversation […]
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In the high-stakes world of politics, perception is power and no one understands this better than the political strategist. Behind every successful campaign slogan, every crisis response, and every viral moment stands a public relations (PR) tactician armed with insight, instinct, and an unyielding grip on the narrative. At the core of political PR is […]
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