Here is today’s topic - PROMOTING YOUR APP: The picture on the right describes the fear every app developer and business owner in general feels: “We’ve open our doors and no one has come into the store for weeks.” The fear sets in quickly: It’s pretty obvious – No visitors / No Sales.
Over the next few hundred words we are going to explain how you can develop a life changing application yet no one comes to visit. On top of that we’re going to help your business move forward – FOR FREE!
First – I understand that you have created the best app in your space. We get it. One of the advantages of being in the Press Release business is that we get to see a lot of the new, exciting, up to date, life changing, convenient, simple, and practical apps that have ever been developed. In fact it amazes us that every time we see a new application just how creative the developers truly are! A lot of times we find ourselves asking “Your kidding, nobody has done that yet?”
Second – Look at the picture one more time, notice the bullhorn? Are you promoting your app through a bullhorn?
Let me answer that for you…
If you have truly created the next best app that will save someone time, money, or provide a little fun and you are not moving any product then NO… you are not speaking through a bullhorn.
Don’t worry, promoting your new app isn’t difficult or expensive you just have to learn to shout about the product. Oh, and only shout what people want to hear. Easy enough?
The PR Guys are going to assume that you have done at least this much:
- Website up describing new app
- Website has some SEO qualities to it
- Website has content (more than 1 or 2 pages?)
- Facebook, Pinerest, DIGG, Google+, Twitter, and Youtube Video completed
- Multiple App Reviews completed
- PPC campaigns for both search and social up and running
If you have done at least as much as shown above and you still don’t have enough sales to justify to the expense then it’s time to really start shouting.
If you have created the best app possible; then the problem is you are lost in noise. Here are a few examples:
- Money Managing Apps – You are 1 of 160,000,000 (PS: That’s 160 Million)
- Self Help Apps – You are 1 of 450,000,000
- App Games – You are 1 of 1, 470,000,000 (PS: That’s almost 1.5 billion!)
Obviously you are going to have to shout louder. Here’s how The PR Guys can help.
Every week we are going to do a FREE press release of all of the new and revised apps that are coming out that week. This is not a review site. You get to tell the reader why your app is the next best thing since sliced bread. Here’s what we are looking for:
- App Name
- App Developer
- Developer Email Address
- App Website or Social Media Location
- URL of One of the Reviews
- The reason why your app needs to be noticed (Under 140 characters.)
Here’s what we will do:
Every Thursday at 5pm EST we are going to gather up all of the apps posted that week. We will do a quick cleaning to make sure no one is cheating; then on Friday morning the press release for your app is going out to 100′s of media outlets! This is FREE ADVERTISING!
You built the best application possible, now get off your butt and promote your app!
Fill out the form on the right to get started.
David Peterson – The PR Guys -