The PR Guys

In Nigeria’s ever evolving media landscape, influencers turned advocates are showing just how impactful online public relations can be. Take for instance VeryDarkMan (Martins Vincent Otse) his use of social media to amplify causes, generate donations, and even pressure authorities underscores the rising role of digital activism. He launched his NGO in October 2024 and […]

In a cautionary tale for businesses navigating the fast evolving world of digital marketing, a recent $15,000 marketing blunder has highlighted both the risks and rewards of online advertising in today’s increasingly digital first landscape. The incident, which involved a company misallocating a substantial digital marketing budget, serves as a striking example of why strategic […]

Nollywood the vibrant and prolific Nigerian film industry has always been known for its creativity and ability to produce a large number of movies annually. However in recent years the industry has witnessed a significant transformation in how it markets its movies to audiences both within Nigeria and internationally. This transformation is largely driven by […]

Nigerian digital entrepreneurs are earning up to ₦15 million or $10,000 monthly from global buyers without owning physical stores or warehouses. Some start with as little as ₦500,000 and scale to five-figure revenues in less than six months. How are they doing it? By going borderless. A new wave of Nigerian businesses is selling globally […]